Privacy Policy

Last Updated: August 15, 2025

At ShopBB (“we,” “us,” or “our”), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, protect, and manage your personal information when you visit our website at https://shopbb.online/ (the “Site”), make a purchase, sign up for our newsletter, or interact with any of our services.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please do not use our website or provide us with your information.

We are committed to protecting your personal data and ensuring you have a safe, trustworthy shopping experience. ShopBB (“Shop Beauty & Basics”) is more than just an online store, we’re a customer-first brand built on convenience, affordability, quality, and respect for your privacy.

1. What Information Do We Collect?

We collect information to provide better services, process orders, improve your shopping experience, and communicate effectively. The types of information we collect include:

A. Personal Information You Provide

When you create an account, place an order, contact customer support, or sign up for marketing emails, we may collect:

• Full name
• Email address
• Phone number (optional)
• Shipping and billing addresses
• Payment information (processed securely via third-party gateways — we do not store full credit card details)
• Account login credentials (username and password)
• Order history and preferences

B. Automatically Collected Information

When you browse or interact with our Site, we automatically collect certain technical and behavioral data through cookies, log files, and tracking technologies:

• IP address
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Pages visited and time spent on each page
• Referring website or search engine
• Clickstream data (e.g., items viewed, added to cart)
• Date and time of visits

This information helps us understand how users navigate our site, identify popular products, and improve performance.

C. Information from Third Parties

We may receive information about you from trusted third-party sources, including:

• Payment processors (e.g., PayPal, Stripe)
• Marketing partners or affiliates (with your consent)
• Social media platforms (if you log in or engage via social plugins)

We only use such data in accordance with this Privacy Policy and applicable laws.

2. How Do We Use Your Information?

We use the information we collect for the following purposes:

To Fulfill Orders & Deliver Products

• Process payments securely
• Ship your orders to the correct address
• Provide tracking updates and delivery notifications
• Handle returns, refunds, and exchanges

To Improve Your Shopping Experience

• Remember your preferences (e.g., saved items, recently viewed products)
• Personalize product recommendations based on browsing behavior
• Optimize website layout and navigation for better usability

To Communicate With You

• Send order confirmations, shipping updates, and post-purchase support
• Respond to customer inquiries, complaints, or feedback
• Notify you about changes to our policies or service interruptions

For Marketing & Promotions (With Consent)

• Send promotional emails, newsletters, or special offers (only if you’ve opted in)
• Show personalized ads on social media or other platforms (via retargeting pixels)
• Run contests, surveys, or loyalty programs

You can unsubscribe from marketing communications at any time using the “unsubscribe” link in our emails.

To Operate and Improve Our Business

• Analyze website traffic and user behavior to enhance performance
• Prevent fraud, unauthorized access, or security breaches
• Test new features, conduct A/B testing, and improve site speed
• Comply with legal and regulatory requirements

3. Legal Basis for Processing (For EU/UK Visitors)

If you are located in the European Union, United Kingdom, or other regions with data protection laws like GDPR, we rely on the following legal bases to process your personal data:

• Contractual Necessity: To fulfill your order and deliver products as agreed.
• Legitimate Interests: To improve our website, prevent fraud, and offer relevant content (provided it does not override your rights).
• Consent: For marketing communications and non-essential cookies (you may withdraw consent at any time).
• Legal Compliance: To meet tax, accounting, or regulatory obligations.

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your data with trusted partners who help us operate our business, under strict confidentiality agreements.

A. Service Providers

We work with third-party vendors who assist with:

• Payment Processing: Stripe, PayPal, and other PCI-compliant gateways
• Order Fulfillment & Shipping: Logistics partners (e.g., USPS, FedEx, DHL)
• Email & Marketing Automation: Mailchimp, Klaviyo, or similar platforms
• Website Hosting & Analytics: Google Analytics, Shopify (if applicable), Cloudflare

These providers only receive the information necessary to perform their services and are prohibited from using it for any other purpose.

B. Legal & Safety Disclosures

We may disclose your information if required by law or in good faith belief that such action is necessary to:

• Comply with a court order, subpoena, or government investigation
• Protect the rights, property, or safety of ShopBB, our customers, or the public
• Prevent fraud, cyberattacks, or illegal activities

C. Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our Site before your data is transferred and becomes subject to a different privacy policy.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

• All transactions are encrypted using SSL (Secure Sockets Layer) technology.
• Payment data is processed through PCI-DSS compliant gateways; we do not store full credit card numbers on our servers.
• Our website is protected by firewalls, malware scanning, and regular security updates.
• Employee access to sensitive data is limited and monitored.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to continuously improving our safeguards.

6. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill your orders and provide customer support
• Comply with legal, accounting, or tax requirements (typically 5–7 years)
• Resolve disputes or enforce our Terms and Policies

If you request deletion of your account or data (see Section 9), we will honor your request unless retention is required by law.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and understand how our Site is used.

Types of Cookies We Use:

You can manage or disable cookies through your browser settings. However, disabling essential cookies may affect Site functionality.

To opt out of third-party tracking:

• Visit YourAdChoices for ad personalization
• Use browser tools like DuckDuckGo Privacy Essentials or Ghostery

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data.

For All Users

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Ask us to update inaccurate or incomplete information.
• Right to Deletion: Request that we erase your data (subject to legal exceptions).
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Restrict Processing: Limit how we use your data in certain cases.
• Right to Object: Object to processing based on legitimate interests or direct marketing.

For EU/UK Residents (GDPR)

You also have the right to lodge a complaint with your local data protection authority.

For California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), you have the right to:

• Know what personal information is collected and why
• Request deletion of your data
• Opt out of the “sale” or sharing of personal information (note: we do not sell your data)
• Non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the details in Section 10.

9. Children’s Privacy

ShopBB is not intended for children under the age of 13. We do not knowingly collect personal information from anyone under 13 years old.

If we become aware that we have collected data from a child under 13 without parental consent, we will take immediate steps to delete such information. If you believe this has occurred, please contact us right away.

For products in our Baby & Kids category, we serve parents and guardians who purchase on behalf of children. In these cases, the information collected belongs to the adult purchaser.

10. How to Contact Us About Your Privacy

If you have questions, concerns, or requests related to this Privacy Policy or your personal data, we’re here to help.

Please reach out to us via:

• Email: privacy@shopbb.online (or support@shopbb.online )
• Phone: 404 271 9414
• Mail:
  ShopBB
  Attn: Data Protection Officer
  1409 Rockcut Rd, Apt C3
  Forest Park, GA 30297
  United States

We aim to respond to all privacy-related inquiries within 3–5 business days.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Post the updated policy on this page with a new “Last Updated” date
• Notify email subscribers of significant updates
• Use clear language so you understand what has changed

We encourage you to review this page periodically for the latest information on our privacy practices.

12. Third-Party Links

Our Site may contain links to third-party websites, such as social media platforms, payment gateways, or affiliate partners. This Privacy Policy applies only to ShopBB. We are not responsible for the privacy practices or content of external sites. Please review their privacy policies before providing any personal information.

13. International Data Transfers

Your information may be transferred to, stored, and processed in countries outside your own, including the United States, where data protection laws may differ. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your rights.

14. Consent

By using our Site or providing your information, you consent to the collection, use, and sharing of your data as described in this Privacy Policy. If you do not agree, please do not use our services.

For marketing communications, we obtain explicit opt-in consent before sending promotional content. You can withdraw consent at any time by updating your preferences or clicking “unsubscribe” in our emails.

Thank you for trusting ShopBB with your shopping and your personal information.
We’re committed to keeping your data safe, respecting your privacy, and delivering a seamless, enjoyable experience, every time you visit.